2. Research Your Potential Employer

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In this video, you will conduct research on the business you’re applying to, perform an online search for the company, and take notes on what you learned in a document.

Doing research first to learn about the company will help you: Decide if you even want to apply for the job at all, Write an effective cover letter, And get a head start if you get called in for an interview.

To begin your research, create a new document and give it a name.

Do an online search for the company.

Use quotation marks around the company’s name if there are multiple words.

If the company has an official website, it’s likely to come up early in your search results.

Reading the company website might tell you important information, like whether it’s a small family business or a larger corporation.

Begin to take notes about what you learn.

First, look for the company’s mission statement or motto.

This usually describes what the company wants to do, and how.

You can often find the mission statement or motto on the “About Us” page on a company’s website.

See if you can find articles about the company from the news.

Determine what challenges the company faces and what successes it has had.

You can learn more about this kind of information in articles written about the company and on job review sites.

Think about why you are the right person to help the company with these challenges and how you can contribute to the successes.

Maybe you have studied subjects in school or had volunteer experiences that may help meet the challenges or build on the successes.

Write down a few notes.

Look up the company on professional networking sites to get more information.

By looking at multiple sources, you’ll learn what the business says about itself, and also what other people, like employees and customers, have to say about it.

Now, research to see if you can find out the name of the person doing the hiring.

This person is called the “hiring manager.”

You may be able to find this person’s name on a professional networking site.

If you know someone who already works for the business, speak to them so you can learn more about the company and the job.

Ask them: What do you enjoy about working there?

What are some challenges for the company?

What should I know before I apply for a job there?

And would you be comfortable giving me a recommendation?

Personal recommendations are helpful, especially when you’re applying for the same job as many other people.

You can also ask their permission to use their name in your cover letter or whether they could ask the manager to give your letter their attention.

Now, it’s your turn: Search for the business online to find information about it on its website and professional networking profile, Take notes on what you find in a document, And speak to someone you know who works for the company, if possible.


  1. Search for the business online to find information about it on its website and profile.
  2. Take notes in a document.
  3. Speak to a current employee, if possible.