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4. Make Inferences Using Data
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In this video, you will use your spreadsheet and Google My Maps to make some inferences about the pretend person and their simulated data.

You will add a custom map marker for their home, work, or school -- and at least one favorite spot.

You also will add descriptions to your map.

Data on where a user goes can enable you to make inferences about their preferences.

Think about the data you saw in the driving data spreadsheet and in your map.

Where did the user go?

When?

How often?

As you work on this task, be sure to use all the data available to you.

In addition to zooming in on the map, you may find it helpful to search online for the entire address.

Be sure to include unit or suite numbers to learn all you can about the different places.

Now, make some inferences about this pretend person.

If they travel to grocery stores, they may like to cook at home.

But if they go to restaurants more often, they may prefer eating out.

If they go to dog parks, they may have a dog.

If they drive to a yoga studio frequently, they may enjoy yoga.

However, it’s important to keep in mind that our first thoughts aren’t always correct.

For instance, if someone visits a high school every day, they may be a student.

Or, they could be a teacher.

Maybe someone travels to a coffee shop every morning.

This could mean they really enjoy coffee -- or perhaps they work there.

You can’t always get exact answers from data, but it can still be very useful.

Based on patterns in the spreadsheet data, where do you think the user lives?

Where might they work or go to school?

What interests could they have?

Remember to search online for the entire address -- including unit or suite numbers -- if you need more complete data.

Then, when you think you have identified the user’s home, add a marker.

Click on what you think is their address.

Select an icon that represents a house, and change its color.

Then, use the menu to edit the label name to say “address” Continue changing the marker styles and labels in order to add a: School Workplace, Or both, And at least one other place they like to go.

If the user went to a movie theater, you might choose a ticket as the marker.

If they went to a local park, you could use a tree.

Explore additional icons and change the colors, if you like.

Edit the labels for each place on the map.

Finally, edit the description of the map to include your inferences about the user.

For example, you might say that the pretend person is a student at a particular high school, a dog owner, and has an after-school job at a movie theater.

When you have finished, move on to the next video to write a reflection and wrap up this lesson.

Now, it’s your turn: Make inferences about the user based on the driving data.

Add custom markers for home, a school or workplace, and at least one other location.

Change the icon styles and colors and edit the labels.

And write a map description to summarize your inferences about the pretend person.

Next
Instructions
  1. Make inferences about this user based on their driving data.
  2. Add custom markers for home, a school or workplace, and at least one other location.
  3. Change the icon styles and colors and edit the labels.
  4. Write a map description to summarize your inferences about the pretend person.
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