1. Introduction to Launch a Successful Ad Grants Campaign

Playback Speed:

Google for Nonprofits helps you spread the word about your nonprofit’s mission, engage new supporters, and fundraise in more ways online.

One way Google for Nonprofits supports nonprofit work is with programs like Ad Grants.

Google Ad Grants is a digital marketing grant program.

It offers nonprofit grantees a monthly budget to use on ads that promote their mission, attract members, recruit volunteers, drive donations, and more.

When you qualify for Ad Grants, you’ll receive a monthly grant to create text-based ads.

Your ads will appear on Google Search when people look for information related to your nonprofit.

In this lesson, you will start working with Google for Nonprofits, design a digital marketing strategy, and launch an Ad Grants marketing campaign.

To set yourself up for success in your digital marketing campaign and maximize your organization’s impact, complete the following requirements for Ad Grantees: Request a Google for Nonprofits account, Activate the Ad Grants program, Maintain a secure, high-quality website, Build digital marketing campaigns that support your mission, and Actively manage your Ad Grants account.

To get started, complete two, linked account activations: one for Google for Nonprofits, and a second for Ad Grants.

These accounts work together to give you access to Google tools and resources.

First, navigate to google.com/nonprofits and confirm that your organization is eligible for an account.

Then, request a Google for Nonprofits account.

If you have multiple Google accounts, sign in with the one you use for your organization, First, you’ll need to answer a few questions to determine your eligibility.

When you submit a request for an account, Google verifies your organization through a partner called TechSoup.

If you already have an account, you can continue.

If not, you’ll answer a few questions to get verified.

In order to verify your organization, you’ll need to enter the main email address associated with your organization and website.

Select a primary category and subcategory that best describe your organization.

And enter your nonprofit ID.

Fill out your contact details and agree to terms and conditions.

It can take a couple of weeks for your organization to be reviewed.

Google for Nonprofits will email you to let you know the process is complete!

Activate Ad Grants with your Google for Nonprofits account.

An activation is an application to the Google Ad Grants program.

When you have submitted the activation the Google Ad Grants team reviews your activation request.

If it is approved you will receive an email with an invitation to your new account.

Next, complete an Ad Grants eligibility form to get started with your grant.

The eligibility form allows the Ad Grants program to identify and support your organization.

Provide the most complete and accurate information you can.

When your eligibility form is complete, return to the Google for Nonprofits home page.

Verify that you completed the form, and activate your grant to submit your organization for review.

Allow a few business days for Google to review your activation.

Then, check your email.

Accept the invitation to access your new Ad Grants account!

You also need to accept the billing profile which you have received in a separate email.

Now, it’s your turn: Navigate to google.com/nonprofits, Request a Google for Nonprofits account, Complete the Ad Grants eligibility form, Submit your activation, And accept the Ad Grants invitation.


  1. Navigate to google.com/nonprofits.
  2. Request a Google for Nonprofits account.
  3. Complete the Ad Grants eligibility form.
  4. Submit your activation.
  5. Accept the Ad Grants invitation.