In this extension, you will sustain your digital marketing campaigns by improving your quality score.
A quality score is an estimate of the quality of your ads, keywords, and landing pages.
You can use this tool to manage your ads and strengthen your digital marketing campaign.
To make your digital marketing campaigns even stronger, you will:
Check your quality score,
Examine your keywords,
And use that information to create better ads!
To start, check your quality score.
The one to ten Quality Score reported for each keyword estimates the quality of your ads
and the landing pages triggered by them.
Higher quality ads appear in better positions on the search results page.
View your Keywords report to see how well your keywords perform.
Examine each keyword to find data about how well it performs in your campaign.
Then, add a column to the report to see your quality score.
Now, examine the Quality Score for each of your keywords.
This score estimates how relevant your ads, keywords, and landing pages are to a person who sees your ad.
You can use the quality score to decide which keywords to improve.
A quality score helps you understand how your ad campaign is doing.
Use this information to keep improving your ads!
And, keep checking your account regularly to help your ads reach more donors,
recruit more volunteers, and help more members of your community!
Now, it’s your turn:
View your keywords report,
Examine your keyword data,
Add a Quality Score column,
And use Quality Scores to decide which keywords to improve.
Improve your digital marketing campaign with Keyword Planner.
Improve your quality score to strengthen your digital marketing campaign.