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5. Name Your Business and Conduct Market Research Wrap-Up

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Congratulations on naming your business and getting to know your potential customers!

Selecting a name that appeals to your target audience is important to your business success: Choosing a memorable name helps you make a great first impression on potential customers A name that clearly describes your business and its product or service can help people find your online store with a Google search.

And making sure your business name reflects your brand image is essential to building long-lasting relationships with your customers.

Customer research is extremely important to your business success.

It will help you Identify new business opportunities, design effective marketing campaigns that target the specific interests of your potential customers, determine problems and find solutions, and establish lines of communication between you and your customers, so you get valuable feedback.

Update your slide presentation as you continue to organize your business ideas, record data on customer demographics and psychographics, and share relevant information about your business.

Google Slides is a great tool to use when you want to show an audience a brief and cohesive overview of your business.

You could Insert graphs and charts to show growth or sales, Show images of your products to potential customers or clients, or Train people in your business if you someday take on employees.

Building on the lessons you learned in this activity will help you improve your skills as your business grows!