5. Name Your Business and Conduct Market Research Wrap-Up
Congratulations on naming your business and getting to know your potential customers!
Selecting a name that appeals to your target audience is important to your business success:Choosing a memorable name helps you make a great first impression on potential customersA name that clearly describes your business and its product or service can help peoplefind your online store with a Google search.
And making sure your business name reflects your brand image is essential to buildinglong-lasting relationships with your customers.
Customer research is extremely important to your business success.
It will help you Identify new business opportunities,design effective marketing campaigns that target the specific interests of your potential customers,determine problems and find solutions,and establish lines of communication between you and your customers,so you get valuable feedback.
Update your slide presentation as you continue to organize your business ideas, record dataon customer demographics and psychographics, and share relevant informationabout your business.
Google Slides is a great tool to use when you want to show an audience a brief and cohesiveoverview of your business.
You could Insert graphs and charts to show growth or sales,Show images of your products to potential customers or clients,or Train people in your business if you somedaytake on employees.
Building on the lessons you learned in this activity will help you improve your skillsas your business grows!
Sign in to track your progress through this course