1. Introduction to Name Your Business and Conduct Market Research
In the previous activity, you brainstormed business ideas, identified available resources,and picked an online business to create.
If you didn’t complete the previous activity, choose an online business product or servicethat you would like to create.
In this activity, you will pick a memorable and unique name for a business that reflectsyour product or service.
Then, you will conduct market research on your potential customers.
Market research is collecting information about the preferences and needs of potentialcustomers.
To do this effectively, you will: Conduct an internet search for successful competitors,learn about their customers,use search terms to find reliable internetsources and relevant data, and determine the people most likely to buy your product orservice.
Now, you will create a presentation in Google Slides that conveys your business name andpurpose.
Google Slides allows you to outline details about your new business in an organized and visuallyappealing way.
The presentation you create will be a concise description of your business that informsothers about your new venture.
As you create your presentation, you’ll insert new slides,add and format text to outline your business choices,apply a theme to give your slides a consistent look, andclean up and formalize your presentation to communicate your online business.
To start, create a new Google Slides presentation.
Open a new tab in your browser, then open Google Slides from the apps menu.
Start a new, blank presentation.
Then, give it a title.
Your presentation will be saved in Google Drive under this file name.
Your file automatically saves and updates as you make changes, so there is no need tosave as you work.
Move on to the next video to create a design for your presentation and choose a name foryour business.
Now, it’s your turn: Create a new Google Slides presentation.
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